Innovate Like a Startup

The first and most comprehensive book on bringing the startup mindset into larger organizations.

Forget vague notions of creating an "innovative culture." This book reveals the methodologies, tools, and incentive structures guiding the world's largest organizations to reclaim their innovation prowess.

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Lean Enterprise Book
Lean Enterprise Book

Take an expert tour through the details of leading a lean enterprise — complete with case studies and interviews with successful innovators.

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Table of Contents

  • Chapter 1 - Roadmap: The Lean Enterprise
  • Chapter 2 - Strategy
  • Chapter 3 - Corporate Structure
  • Chapter 4 - Compensation
  • Chapter 5 - Vision: The Innovation Thesis
  • Chapter 6 - Lean Enterprise Process
  • Chapter 7 - Experimental Methods
  • Chapter 8 - Innovation Accounting
  • Chapter 9 - Incubate Internally
  • Chapter 10 - Acquire Early
  • Chapter 11 - Invest When You Can't Acquire
  • Chapter 12 - Innovation Flow


  • George Kliavkoff
    Hearst Entertainment
  • Stephen Liguori
    General Electric
  • Hugh Molotsi
  • Nick Bell
    News Corporation
  • Ricardo dos Santos
  • Philippe Boulanger
  • Mark Suster
    Upfront Ventures
  • Brad Feld
    Techstars, Foundry Group
  • JB Brown
  • Preston Smalley
  • Daina Linton
    Fashion Metric
  • Jen Du
    Before Drink
  • Marlon Nichols
  • Farb Nivi
  • Ben Blank

We are entrepreneurs and Lean Startup leaders who have helped launch hundreds of new businesses and technology products.

Praise for The Lean Enterprise

The Lean Enterprise presents a framework for companies to create an environment that empowers the greatest entrepreneurial talent to thrive inside the organization, retaining the great innovative minds and reaping the benefits of their greatest inventions.

Brad Smith, Intuit President & CEO

Owens and Fernandez show us how corporations can leverage lean startup methods and drive innovation through internal incubation, acqui-hires, and strategic investment. The Lean Enterprise provides savvy insights on the organizational structures, systems, and processes that will maximize success odds with corporate entrepreneurship.

Thomas Eisenmann, Harvard Business School

Corporations who miss this book have their days numbered.

Dave McClure, 500 Startups

The Lean Enterprise contains a radical approach to innovation for established organizations. Through deep analysis and understanding of the entrepreneurial mentality, this book backs up its arguments with hard-hitting examples and facts.

Alessandro Piol, Co-Founder AT&T Ventures

Most innovation methodologies are nothing more than local optimizations. The Lean Enterprise is the first book that provides a roadmap to unlock enormous growth in the confines of an enterprise.

Will Evans, The Lean UX Conference

New businesses aren’t willed into existence by executives with brilliant ideas and big budgets. They’re created through the blood, sweat, and pivoting of entrepreneurs who have a stake in the outcome. Incentives are everything in innovation and The Lean Enterprise sets the record straight.

David Cohen, CEO Techstars

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About The Authors

Trevor Owens

Trevor is an entrepreneur and thought leader on Lean Startup methodologies. He's the Founder & CEO of, an innovation training & software company known for the Lean Startup Machine workshop which has helped tens of thousands of people including those from Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents.

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Obie Fernandez

Obie is an entrepreneur, bestselling author, blogger, and thought leader on technology. He's the Co-Founder and CTO of Previously, Obie founded Hashrocket, one of the worldʼs most revered Rails web development shops, which he led to over 35 employees and almost $7M in revenues in 2010, before shifting his focus to startups.